Rebranding for a Sustainable Future!
July 6, 2022Klothon products and services talk for themselves, but we realize that more is needed. We want to make a massive difference in our businesses and communities and create a mass appeal and a far-reaching brand message.
Branding is an integral and strategic aspect of a workwear business. The objective of branding or rebranding is not just for a company to stand out vis-à-vis competition but also to encompass the values and the mission it stands for.
Our effort and contribution toward sustainability are akin to a drop in the ocean, a lot more is desirable, and each of us has a role to play in creating a reimagined future where we minimize the adverse impact of our development activities.
Klothons mission is to bring sustainable workwear to this part of the world, making it commercially viable and mainstream adoption by the industries we serve.
We aim to help the workforce achieve more by providing workwear that keeps them safe, comfortable, and good-looking while minimizing the adverse footprint.
Klothon – a brand to reckon with
Klothon is a workwear brand established in the UAE in 2012. We are the preferred workwear partners for companies in the Middle East.
We’ve evolved into a successful workwear business supplying multiple industries, especially Fast Commerce & Delivery Services, Oil & Energy, and Health Care.
We strive to stay closer to the latest workwear, safety trends, and innovations to meet and exceed customers’ needs.
Klothon have consistently helped client organizations express themselves and stand out by choosing suitable workwear for their workforce.
Our aim is always to put our clients and their workforce first and combined cutting-edge technology and design expertise to give what will be the “first skin.”
Rebranding for a Sustainable Future! – in line with the need of the hour!
The boldness of the font and topography and the flowing fibers of our old logo precisely represent the durability however the comfort of our workwear products and the brand has lived up to its promise.
Fast-forward to 2022, Klothon has evolved, managing 300+ corporate clients in the Middle East.
Sustainability is a commitment for Klothon. We are conscious of being ethical in conducting our operations at our factories or with our partners. We partner only with those who have well-defined processes that include respect for the workforce and environment.
Making a quality product is given but for Klothon hence the “how” matters more than the “what”!
Our new logo has two elements, two flanges, two petals
They stand for
- Durability and comfort
- Safety and functionality
- Responsibility and sustainability
The lime color introduced to our brand represents a commitment to the environment, and the orange represents our determination.
It is not just a strategy to go sustainable, and it is not just a client demand but the need of the hour. It is doing our bit to create that reimagined future.
A reimagined slogan for Klothon. — “Workwear that works.“
A meaningful and impactful brand slogan or tagline requires creative thinking and a strategic approach. Our new brand slogan embodies our values and conveys simplicity and commitment to delivering what we say.
Klothon is also disrupting the age-old procurement process. The process solely relies on established B2B practices. We are creating a difference by being fast to market and transparent in our practices. Klothon is most evident when it comes to pricing however we are not cheap. We provide value for money but innovation is our distinct value proposition.
Message from the Co-founders
“We believe that the workforce is the frontline that helps build society, and workwear is their first skin at work that protects and provides comfort and recognition of who they are. It is, therefore, our endeavor and commitment to providing workwear that is nothing less than the best.”
